Alice Archer Is a Name to Know at London Fashion Week

The small basement studio where Ms. Archer and one full-time assistant create samples is beneath Mr. Burstein’s boutique, The Place London, on a well-heeled street in the Paddington neighborhood. Ms. Archer calls him “my fairy godfather.”

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Ms. Archer’s gingham gown has cherries spilling down the front and a three bows on the back.

In the studio she uses a computer program to map each individual stitch for a piece; as much as a week of computer programming can be required for a single digitized design. The intense work has meant that many of Ms. Archer’s garments have fallen into the evening wear category — with its accompanying high prices. Ms. Middleton, for example, wore an emerald green silk cocktail dress with an oversized embroidered flower on the skirt, which retails for around $1,500, to a glamorous wedding in Ireland in July; the magenta kimono-style jacket that Mr. Combs wore on a red carpet last year costs $2,572.

This season — Ms. Archer’s fourth on the London fashion calendar — heralds the designer’s attempt to use a variety of techniques and materials to create prints that mimic her intricate embroidery, but make her work more affordable. Prices will start at $700 (but still will rise to as much as $4,600).

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A checked lavender dress from Ms. Archer; three-dimensional blackberries and strawberries dangle like fringe from a matching bag.

“I’m using lots of prints in this collection, prints that have been made from complicated processes to give them as much depth and luxury as my embroideries,” she said.

Ms. Archer began the collection, inspired by summer fruit, with three pieces of embroidered fabric, each measuring about 10 square feet. The embroidery, completed in white, was printed over with photographs of fruits, infusing the fabrics with vivid colors. The pieces were sent to a photography studio to be shot in high detail, the images then transformed into prints that could be applied to a variety of silks.

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A royal blue kimono jacket is embellished with hand-painted lemons.

Standout styles include a checked lavender sleeveless A-line dress, with a cascade of three-dimensional blackberries and strawberries dangling like fringe from a matching bag; a gingham gown with cherries spilling down the front and a three bows on the back; and a royal blue kimono jacket decorated with hand-painted lemons.

“I have so much ambition for this brand,” Ms. Archer said. “More than anything now, I just want it to grow and people to get to know the work I do.” Out of the basement, and onto the front lines.

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